While playing a puzzle, coins can be used to purchase hints:

1. Reveal a letter ("?" icon): Automatically fills in the next letter in the currently selected word.

2. Remove unused letters (star icon): Removes all letters from the letter tray that aren't used in the word, decreasing the difficulty.
(Please note some of the game modes include different types of hints - please refer to the FAQ page for a specific game mode for full details.)

These is no limit to the number of hints that can be used in a puzzle, provided you have enough coins to purchase them.

Coins can also be used to automatically complete quests or claim trophies.